Do you also want to increase your Shopify conversion rate?
Then don’t be worried.
Your conversion rate tells you about how your sites are performing well. Are your target customers are enjoying by visiting your site? Are they getting your providing services? Or what they need?
If you want to learn about increasing the Shopify website conversion rate, then you are at the right place.
I know it is crucial to increase sales.
Table of contents
But in this blog post, you will get all the right strategies to increase your Shopify conversion rate.
So let’s get ahead.
What is the best Conversion Rate on Shopify?
The best conversion rate should be between 2 to 5 percent. Anything more than 4.1% puts you in the best 20% of Shopify conversion rate, and more than 5.8% would put you in the best 10%.
The bad conversion rate is 0.6%, which puts you in the worst 20%, and less than 0.1% puts you in the most and most worst-performing conversion rate for Shopify stores. But don’t worry if you do not have a good conversion rate, although there are actionable steps for having it good on Shopify.
Optimize your Landing Page
A well-optimized landing page gives your visitors the best look according to their needs. It creates a great first impression as you have heard before “the first impression is the last impression.”
If someone visits your website for the buying perspective at this point, you have to ensure what they are looking for so they can get it quickly without going further on any third-party website. Your website should be user-friendly for your visitors that can hook the readers and customers.
Your online web store’s design and its layout can disappoint your first-time visitors.
So keep it an attractive, simple, clean, and smooth look. While designing your home page, you should look at the “decision avoidance” term, a psychological process that usually refers to the brain’s tendency to avoid the decision when it takes too time to fulfill.
Also, check your web page speed, as research shows that 90% of visitors will not wait to open your site, and they will go on further to click on the purchase button.
Keep your web structure improved and clear so they can quickly pick up the best way for themselves.
While designing your web page, make sure you include a high-converting copy of your content and high-quality images.
Think about the content you want to add to your home page that can also align with your brand. Make sure the copy or message is clear or how your website will look good on mobile devices. Follow all these factors to give effectiveness to your homepage.
If you want to check on which places your websites visitors are visiting, then heatmaps will tell you the exact locations. They help you to recognize that popular area so you will be able to know where to place the important content to get more attention.
You can use “watchthemlive,” which is a website visitor tracking tool. It offers heatmaps and other valuable features, for example, user tracking, page optimization, session replays, etc.
Make your Website’s Navigation
Navigation is one of the key factors of your Shopify website. Make your navigation menu as easy as possible so customers can know about your web insides. Here are the most important pages you should include on your web.
- Home page
- About us page
- Shop page
- Contact us
Websites with too many menu options for navigation can make the visitors overwhelmed that may seem cluttered sometimes. Large websites use big menu bars where they categorize each thing. But if you just started, you don’t need to be overwhelmed with too many pages. Just make some clear and concise paths.
But in case you sell a lot of products, just make some top important categories on the homepage and use the dropdown menu for further sub-navigation.
Creating sub-navigation enables you to organize your products and pages so your visitors can easily explore your site without getting overwhelmed.
Make it Mobile-Friendly.
Think your targeted customers are exploring your site on the mobile to shop. And you know over more than 2 million shopping done through mobile devices. So if your website is not mobile-friendly, think how much you are getting lost and why your conversion rate decreases.
Make sure your page loads on the mobile in just 1 sec because the conversion fall sometimes depends on the page load delays.
Reduce your bounce rate and increase your conversion rate today by making your web mobile-friendly.
Make your web design, font, content mobile-friendly so everyone can look at your web easily to purchase.
Add Product Details Page
Every new customer, when they visit your website, they first check the look of it. They navigate through the product page to check your products. They see all the product’s details page. If you designed it well, the chances will increase by buying more.
Add multiple images of your every particular product so a customer can easily understand the product points.
Customers can be much more likely to trust your product if you consist of several images. This way, they can have an entire image of the product without inspecting it physically.
Add different photo views with a closeup look, color, shape, texture of each product as the customer can’t see the product physically, so provide them with all the information they need to purchase. And it will be a great Shopify conversion rate optimization strategy.
Add Call to Action
Highlight your product title and make your add to cart button larger with the proper color.
It is your call to action from the buying perspective. Buying should be smooth, because of this that your call to action needs to be not possible to miss, without being gaudy or clashing together along with your layout By surfacing the “Add to Cart” button up top and the use of easy language (because now isn’t always the time to be clever), it’s smooth to discover your way to checkout. However, it seems obvious in your pursuit of an “optimized” product web page, ensure you don’t by chance drown out the maximum vital element: your upload to cart button.
Make Transparent Transactions
The most important factor of price transparency on the product page you should consider for the conversion rate optimization. Every customer wants to know the product price and how much they need to pay with the discount and other shipping charged. So don’t make your price higher, just keep them as it is as you can get the profit to build the excellent trust.
Promise with your customers that you have a return policy, or have something missing. In case you should be clear and straightforward about the shipping duties and other taxes.
Now, right here are a few guidelines that assist you to benefit customers’ trust and enhance Shopify conversion price optimization:
- Don’t neglect the particular shipping costs.
- Let the shoppers follow discount codes at once in their shopping cart.
- Make sure the client can easily edit their shopping cart’s content.
- Provide contact data so that the client can contact you about their purchase.
Add Live Chat Option
Activate live chat options to increase the conversion rate and increase the satisfaction level. And on the other side, if you provide live support to your customers, they will be more likely to come again to your site.
Live chat additionally lets your traffic understand that you’re easy and fast accessible, making your business more trustworthy. Even if your traffic doesn’t use live chat, simply since it’s to be had can provide them with peace of mind.
Reassure your Customers
Tell your customers your business is legit to display your brand value effectively. Add your brand story to your page so your customers can know more about you and your business. How you all started what it takes to get started was your first step as they will love to read about your brand success story.
Many buyers and customers want to hear about you. Make sure to add information to your about us page on the contact us page to get you in touch quickly.
Tell your customers about your brand value. Having shared values with a brand is definitely vital to clients.
That’s why they pass the “About Us” web page to recognize the brand and who they are. Some clients even cross further and need to understand how the business is running.
A user-friendly shopping website helps you build the customer’s trust, but it is also a good factor to improve the Shopify conversion rate optimization.
That’s all, now which are the tips you will use on your web to increase the conversion rate will you add navigation bars? Or maybe your focus will be on making your site mobile-friendly.
Whatever you do, just share your strategies in the comment section below. We will be more likely to hear from you.
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