Your domain name is the foundation of your online identity and picking the wrong domain name is a hassle to change it later without hurting your brand reputation and search rankings on SERPs.
So, it is important to think of the right domain name that matches your business best.
I know it is hard to come up with a catchy domain name. The best domain name is where your potential customers buy the products and your services.
But in this article, I will share some important tools and tips you need to get the best business name ideas and register them.
Table of contents
What is a Domain Name?
A domain name is the web address for your website. It is what people type your web domain name to access your site to get your services. If you are thinking of establishing an online business or any agency, then you need a domain name. It is necessary and helps to build brand awareness and credibility.
There are many types of domain names such as:
- .com – TLD(top-level domain extension) for commercial business
- .org – for organizations such as non profit sites
- .gov – under government
- .eud – used for educational institutes
- .net – used for network organization
- .mill – used for militaries
TLD domain names are classified into generic(gTLDs) and country code(ccTLDs) level domains.
Generic Top-level domain name is associated with (.com, .org, .edu, etc). And other Country Code Top Level Domain (ccTLDs) are the two-letter domain extensions like (.co. UK), etc.
Domain and Subdomain name Difference
The domain name (e.g., board.com) is a simple web address as a domain name, while the subdomain name is (e.g., blog.board.com) is a subset of a domain created by the domain owner.
Make it Catchy
Choosing a top-notch business domain name is the best balancing act, but there are some factors you need to keep in mind before you just randomly purchase it.
Brainstorm a simple and easy-to-remember. Picking the business domain name is the best for branding that makes you more creative and smart with how you tie your brand to your domain name.
Pick TLD Extension
There are various new domain name extensions are available to buy, such as org, .edu, .pizza, etc., but I recommend you to buy the top-level domain extension as it is a most established and credible domain extension
While it is more crucial to come up with clever blog names using new extensions, .com is still the most established and reasonable domain name extension.
In our opinion, more modern domain extensions like .ninja, .photography, and others could make your business seem much less trustworthy.
Dot-com domain names are the most memorable. Many users, especially people who aren’t as tech-savvy, will automatically type “.com” on the give up of each domain without considering it.
Use Keywords In Your Domain Name
Add keywords into your domain name as they play an important role because they tell search engines what your website is about.
Adding the keywords into the domain name helps to get a high ranking. It is very crucial to find a smart, catchy domain name with a targeted keyword that is not taken already.
Choose a Short Domain Name
While keywords are important to add, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
I suggest you keep your domain name below 15 characters. Longer domain names are tougher to remember for your customers.
Not to mention, customers can also be more susceptible to getting into typos with longer domains that can cause loss of traffic.
To explore the ideas about the domain name, you can visit the best domain name generators on the following websites:
- Instant Domain Search
- Lean Domain Search
- Shopify Domain Generator
That’s why it’s an amazing concept to keep your domain length short.
Give it a Pronounceable Name.
It should be necessary to make your domain name catchy and easy to remember, and something that reflects your brand.
And if people are struggling to pronounce it correctly, then it will affect the memorability and hurt your brand name.
You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.
Make it Brandable
Your blog domain name must be unique so that you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.
You don’t want to accidentally use a trademark name or get accused of copying another blogger.
You can also choose to pick a domain name that’s more brandable.
Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”
Don’t create your domain name with hyphens that look like a spam domain name. Hyphenated domain names are also prone to typos.
So always avoid hyphens, double letters that may sometimes increase the chances of your losing the web traffic to typos.
If your domain name has two words like (www.exampleweb.com), you may want to separate them with hyphens for readability like: (www.example-web.com) .
This type of domain name gives a spammy behavior and reduces the domain name’s memorability and readability. In general, no more than one hyphen should be used if it must be used at all.
It will be good to choose a domain name around your industry-related or any niche-related.
Check Domain Name Availability
There are a couple of ways to check the domain name availability. Enter your preferred domain name in the search box on the following sites.
I recommend you to use the name.com website as it is the best tool to check the domain name availability. You can search your domain name quickly and register it without going to a third-party website.
They offer the easiest domain name tools with a simple domain management area.
Broadly speaking, domain names affect SEO, especially the factors of memorability, length, keyword domain, and brand-ability.
That’s all, and we hope this blog post helps you to understand how to choose the best domain name for your business or blog.
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